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The Rotunda
Saturday, December 6, 2025

River’s Edge Boutique brings exotic looks to Farmville

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Tucked away on near the intersection of West Third and Main Streets lays a unique fairy tale of a boutique. The colorful stained glass above the entrance reflects the morning light and adds a distinctive charm to this specialty shop.

The atmosphere inside River’s Edge Boutique is harmonious and almost magical; the soft music paired with the illuminated black light geometric tapestries compliments the ambiance well. Beautiful jewelry handmade by local artists showcased in the center of the shop surrounded by sections adorned with exclusive Chinese silks and finely detailed apparel.

As I sat down with boutique owner Diana Massey, I told her I felt nervous as she was my first interview.

“That’s okay! We will get through this together,” she responded enthusiastically. Her warm personality was as inviting as the shop itself.

The building that River’s Edge Boutique thrives in was the former location of Farmville’s library in the 80’s. The architecture of the building itself adds to the unique appearance of the shop.

Massey’s personal style softly echos in the decor and clothing selections; it’s evident that she herself created the main aesthetic of the shop.

She is a local artist who creates intricate stained glass art. The faux stained glass above the entrance doors and embedded in the main door itself were created by her.

“ I love doing it (stained glass art), it’s a lot of fun and relaxing,” Massey chimed.

Almost all of the stained glass art she’s created has sold out, and her remaining pieces are displayed above the entrance. The pieces in the store are extremely diverse; everything from coin scarves to silk slip dresses are displayed.

“Most of the places I buy the clothes from are in California and New York or other countries. I have Harem pants from Thailand, wrap skirts and handbags that came from India and Chinese silk tapestries,” said Massey. “I just like to bring something different to Farmville, things that you can’t just walk into Walmart and find.”

River’s Edge definitely offers a more exotic touch than what Walmart can muster. While the selections are extremely unique, there is something on the racks and shelves for everyone to fall in love with. (I couldn’t help myself to a pair of beautiful flower encased earrings).

Massey is a Longwood alumna who truly understands the struggle of having a small space to call your own.

“I sell current things and that you can’t get anywhere else in Farmville. I want to give the students something that wasn’t mass produced,” she said.

Not only are the products unmatched, they are also easy to purchase. River’s Edge was the first retail store without a food element to accept Lancer Cash.

Longwood and Farmville locals from young children to college students and older women can easily become mystified with the store itself. River’s Edge Boutique has a magical atmosphere and unique aesthetic.

I will be returning to purchase more exclusive handmade accessories. If you desire exclusive apparel and jewelry or simply want to adventure into a tasteful shop, seeking River’s Edge is the perfect solution.