Longwood’s annual Rock the Block occurred on Friday, Sept. 15, kicking off Family Weekend in the Longwood Landings. Participants said it was a time for the university and the community to socialize and promote business while showing off achievements by the public.
“It isn’t just college students, that it’s also locals and parents, it really brings everyone together,” said pre-law sophomore Emily Fuller. “I don’t think Rock the Block would be the same without everyone’s families.”
Businesses from all over town had their booths up and sold or gave out small items from their stores. River’s Edge Boutique sold clothing, tapestries and jewelry.
“For personal business, at the River’s Edge Boutique it’s absolutely wonderful to feel connected, like one big family,” said store employee Rachel Armstrong.
Physical health education junior Dylan Ramirez added, “I like the free stuff that local businesses give out, that’s why I’m here.”
In the street between the Southwestern Moe’s and Subway building, there were booths for business but also a photo booth with props. Behind the Southwestern Moe’s buildings there were inflatable rides and other carnival activities.
“I haven’t seen it yet, but I love the mechanical bull rides, last year they had a shark and I liked it,” said senior Madalyn Dunn, Graphic Design Major.
Longwood Police Sergeant Stuart Raybold said the most difficult aspect of the event was attempting to advertise the disturbance in traffic patterns.
Even so, he said it was good to have an event like this each semester. “This is one of the few events where they can mingle and get to know each other,” said Raybold.
Even though it happens during Family Weekend, Rock the Block isn’t just for students with family visiting.
“I think it’s cool that everyone from school and the community come together for it,” said communication studies and disorders junior Sarah Wright. “I love Rock the Block, even though my parents don’t come anymore.”
There was also food and beverage offered at this event, but it was a little different than in past years. In previous years, there would be a BBQ or buffet style of food to choose from put on by the Dorrill Dining Hall. This year there would food trucks.
Going behind the Subway building and there was a row of food trucks. Between the building for Chick Fil A and the building for the Longwood Bookstore, there was a beer garden.
Business senior Charles Opoku-Amoako said, “The live band and the waiting around for the fireworks would have to be two of my favorite things.”
