Defined as antique. Financial investment. Chic aesthetic. From various clothing pieces to signature brand named accessories meets Vintage wear. Yet, this fad is nothing new, just a designer most likely. Maneuvering into society as a revived fashion trend, young adults have resonated a needed sparked obsession with all vintage everything.
In doing so, secondhand fashion has become a millennial favorite that has prompted the curated fashion website, Lyst.com, to provide a data analytic insight into the well-received trend.
“Since the beginning of September, there has been a 104% increase in online fashion searches for second hand-related keywords on Lyst. The term “vintage fashion” has generated on average over 35,000 monthly searches, meanwhile, the term “slow fashion” has been responsible for more than seven million social impressions, reflecting a shift in shopping behaviors.”
Meanwhile, this major shift change in shopping behavior can be at the expense of online shopping rather than in-person shopping. While countless shopping malls and department stores try to remain afloat during a pandemic, Lyst reported that online retail sites have received a 27% bump in growth as consumers are becoming more conscious when it comes to spending money.
Nylon Magazine said, “Tightening budgets coupled with a growing interest in eco-friendly and sustainable fashion practices have made shopping vintage and secondhand a booming industry for shoppers and sellers alike.”
Coined by Research professor of Sustainability, Design, and Fashion at the University of the Arts London’s Centre for Sustainable Fashion, Kate Fletcher, ‘slow fashion’ in so many words is seen as the consumption of eco-friendly, long-lasting and good quality pieces within fashion. And to an extent, vintage fashion can be put within this category of “slow fashion’, as over time it has especially reinvented itself through bags and footwear, which is essentially a long-term financial investment.
According to Lyst.com, “Over the past month, demand for pre-loved bags has grown 31%. Looking at the category, searches for vintage bags are at an all-time high, having increased 46% year-on-year. Shoppers have been looking actively for brands such as Chanel, Louis Vuitton, Prada and Hermes, whilst Fendi’s baguette continues to drive demand, with searches increasing 40% month-on-month.” Whereas, “Interest in secondhand shoes continues to grow strong – they’re up 29%. The most searched brands include Balenciaga, Dior, Yeezy and Off-White. Meanwhile, searches for iconic shoes such as Chanel flats and Gucci loafers have also been growing, with page views increasing 55% collectively this month."
Ultimately, this sense of nostalgia resurfacing through vintage wear is a timeless staple investment, and it’s time we appreciate it.